Complex products, made simple.

Role
Product designer, UX/UI
Focus
B2B, fintech, AI products
Experience
5+ years
Based in
Burgas, Bulgaria

I turn tangled business logic into interfaces people trust: marketplaces, wallets and AI dashboards.

Selected work

More on Behance ↗
01/ 03

About me

I'm Daria, a product designer who turns complex B2B and fintech logic into products people trust. I start with research, think in systems and use AI where it really saves time.

Before design I spent eight years in tourism. It taught me to start with how people actually work, long before I open Figma.

What I enjoy most is research and UX architecture: untangling complex logic until the interface becomes obvious. I use Claude Code connected to Figma for routine tasks, and I know where it still doesn't help.

How I workDesign principle

I don't design screens.
I design the decisions behind them.

Every screen is the visible end of a business rule, a user need and a technical constraint. I start there.

Since 2020Download CV

Where I've worked

  1. (01)4GooWallet, KYC, 2FA, subscriptions and a back office on a design system with tokens and Variables. Share rate grew from 32% to 37% after QR invitations2026
  2. (02)Sollas agencyFintech, crypto and AI products for different clients2025–26
  3. (03)GlobySole designer of a live B2B marketplace and logistics platform, from MVP to paid features. Registration completion grew from 10% to 25%2023–25
  4. (04)Freelance and startupsLanding pages, e-commerce and an HR tech MVP2020–23

What I bringSkills

What I'm good at

Product & UX

  • User flows
  • Information architecture
  • Competitor analysis
  • UX audits
  • Hypotheses

UI & systems

  • Web and mobile UI
  • Dashboards
  • Data-heavy interfaces
  • Design systems
  • Design QA

Domains

  • B2B marketplaces
  • Logistics
  • Fintech and wallets
  • AI products
  • HR tech
← All work

Frego: making a B2B platform easier to join and use

A live B2B marketplace and logistics platform. Registration completion rose from 10% to 25%.

Role
Sole UX/UI designer
Team
Product owner, QA, developers
Timeline
2 years, MVP to monetization
Platform
Web, responsive

Product name and data are anonymized under NDA. Flows and logic shipped in production; visuals were refined for this case study.

Frego supplier dashboard

Context

Frego connects buyers and suppliers in one place: product sourcing, requests for quotes, communication and logistics. The product was already live and earning money. The goal was not to rebuild it from scratch, but to improve usability, clarity and trust within existing business and technical constraints.

The problem

The company ran ads to the landing page, and traffic was strong. But only 10% of people who started registration finished it. Paid traffic was leaking at the very first step.

The cause was in the flow itself. People had to go through three steps (basic info, account type and a full company profile) before seeing anything useful. We asked for company details before giving anything back.

Old registration step 1: basic info
Old registration step 2: account type
Old registration step 3: company profile
Before: three steps before the user sees the product.

Key decision: ask less upfront, guide later

I split the information into two groups: what is needed to create an account, and what can wait until the person is inside the product.

  • Registration went from 3 steps to 1 screen. Name, email, country and role. Role selection became cards that explain what each account type gets, so people choose with confidence.
  • The company profile moved into the product. Instead of a separate onboarding flow, first-time guidance became a 5-step checklist on the dashboard: complete the profile, verify the company, add the first product, review requests, start a conversation. Each step says why it matters, for example that verified suppliers get more responses.
New one-screen registration with role cards
Get started checklist on the dashboard
After: one screen, role chosen with clear benefits.Onboarding checklist inside the product.

Impact

10% → 25%

Registration completion among people who started the flow. That is 2.5 times more sign-ups from the same traffic, measured in Google Analytics.

Supplier dashboard

I designed the supplier dashboard around the platform's core actions: active products, new requests (with unanswered ones highlighted), closed deals and live shipment tracking. Suppliers see what needs attention without digging through sections.

Supplier dashboard with KPIs, requests and freight overview
Visuals refined for this case study.

Messaging that builds trust

A plain chat didn't build trust in B2B deals. The production version added business context to every conversation (product, request, request type), a company and manager panel with verification status, filters for active dialogs and files inside the chat. For this case study, I redesigned its interface on top of that logic.

Message center with company info panel
Message center with the panel closed
Company panel open: who you talk to and why.Panel closed: full focus on the conversation.

Design system

A component library for a data-heavy B2B product, plus multi-level navigation across the header, sidebar, nested menus and company settings.

Buttons, inputs, icons and navigation components

What I'd do next

Track checklist completion to see which onboarding step loses people, and test whether verification prompts actually raise supplier response rates.

← All work

Nodera: a wallet partners can trust

A payouts dashboard that answers what you can withdraw, when held money unlocks and where every payout is.

Type
Concept case
Role
End-to-end UX/UI
Domain
Fintech, partner programs
Platform
Web

Based on my work on a real partner-platform wallet under NDA. The product, data and visuals are new.

Nodera payouts dashboard

Context

Nodera is a partner-program platform: partners earn commissions from direct clients and from their network. For them, the wallet is the main point of trust. If money feels unclear, people stop trusting the whole product and start writing to support.

The questions a partner asks

  1. How much can I withdraw right now?
  2. Why can't I withdraw the rest, and when will it unlock?
  3. Where is my payout?
  4. What happens if something goes wrong?

Every decision below answers one of them.

Balance split by state

Available, on hold, in transit and paid are shown separately, so the main number is always the one you can actually withdraw. Held commissions are listed with dates and sources, plus a plain reason: commissions wait 30 days in case a client asks for a refund.

Payouts tracked like a delivery

Every payout has a timeline: requested, processed, sent to the bank, arrived. When a payout fails, the screen says why (the bank account was closed), confirms the money is back in the available balance, and offers the next step: send it to another account or remove the closed one.

Payout details with progress timeline
Failed payout with reason and next actions
In transit: a timeline shows exactly where the money is.Failed: the reason, the refund and the next step in one view.

A withdrawal with no surprises

  1. AmountAvailable balance and minimum shown right under the field
  2. AccountClosed accounts are disabled and marked, so a failed transfer can't happen twice
  3. ReviewFee, the amount you receive and the arrival date before you confirm
  4. PINOne last check that names the amount and the account
Withdraw step 1: amount
Withdraw step 2: account
Withdraw step 3: review
Withdraw step 4: PIN
1. Amount2. Account3. Review4. PIN

Security that explains its friction

The Security page shows when the product asks for a PIN, two-factor authentication or identity verification, and why. Extra steps feel protective rather than random. Each 2FA method states its trade-off, for example that email is the least secure.

Security settings page with PIN, 2FA, identity, tax, bank accounts and devices
Every protection in one place, with a side panel that explains when each one is asked for.
Change 2FA method dialog
Connect authenticator app with QR code
Each method states its trade-off.Three clear steps to connect an authenticator app.
← All work

Boost Solutions: making AI's impact visible

A cluttered analytics dashboard turned into a decision tool with explainable AI insights.

Type
Design test assignment
Role
End-to-end, analysis to UI
Time
About 25 hours
Domain
AI, business analytics
Redesigned AI analytics dashboard

Context

Boost Solutions uses AI across departments, from sales analytics to automated customer replies. The existing dashboard was meant to show business performance and AI's impact on it, but it did neither clearly.

The brief: analyze competitors, audit the existing wireframe, create a moodboard and a design concept.

What others get wrong

I reviewed four AI-focused BI platforms: ThoughtSpot, Power BI, Domo and Databricks One. They share the same weaknesses: overloaded screens, a confusing hierarchy, rigid filters and AI insights that don't explain themselves.

That set the direction: clean navigation, detailed KPIs through interactive charts, and AI insights that come with explanations and forecasts.

What was broken

  • No filters in key sections. People couldn't change the period or analyze trends.
  • An unclear AI block. Percentages by department with no explanation of what AI actually changed.
  • No drill-down. Sections weren't clickable and didn't open details.
The original dashboard wireframe from the brief
The original wireframe from the brief: no filters, no drill-down, AI impact shown as bare percentages.

Solution

  • Period filters on every KPI card, so each metric can be explored on its own.
  • AI impact by department as explainable cards. Each shows the change, a trend and a plain-language reason, for example that AI lead scoring raised conversion.
  • Before and after AI in sales and operating costs, so AI's value is shown in numbers, not just claimed.
  • Clickable cards that open detailed views.

Process

  1. Analysis5 h 40 min: competitors and UX audit
  2. Wireframing4 h 20 min: sketches, structure, prototype
  3. Moodboard3 h: type, color, charts
  4. UI design7 h 30 min: components, charts, screens
  5. Presentation4 h 10 min

This was a test assignment, so the design wasn't tested with users. It's built to cut the time needed to find key metrics and to make AI's contribution clear to both management and operations teams.